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Brand Strategy & Identity

Strategy is at the heart of everything we do — it’s what makes a brand act with intent and ambition. Whether your current brand is already amazing, something you’ve outgrown, or something needed from scratch, our strategic thinking and actionable insights will reveal your brand’s opportunities for what’s next.


LUXMA is a brand-first creative agency, meaning it all begins with a solid brand. If you have one, we get right to activation. If you need one, we start from the beginning. 


First, we lead you through a collaborative research process to create an authentic ideology, values and brand positioning. This strategy is translated into a visual and verbal identity that amplifies who you are and why the world should take notice. 

  • Market Research

  • Core Ideology

  • Brand Architecture

  • Brand Positioning

  • Naming & Tagline

  • Visual Identity

  • Voice & Tone

  • Brand Guidelines

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